Corporate self-abuse...
I was interviewed by B2B Marketing magazine today (You haven't heard of it? Neither had I) about 'business information services'.....and the impact that web 2.0 is having on 'business intelligence systems'.
I banged on about customisation, scalability and accessibility. I droned on about cost-effectiveness, business efficiency and future proofing. I even used the word 'leverage'.
I think I may have sounded a little too........'corporate'.
It felt so good at the time......but now I feel a little dirty and ashamed.
posted by Retrospectator @ 8:41 PM
2 Comments:
There was no need to use the 'L' word... The ability to move or motivate a large [something] with a small [something]. Ask yourself next time you feel like using the word, if YOU have a small [something]
....and thinking about it, even WITH a lever, although you only need a small [something] you STILL need a large lever. I'm sure that means something....
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